If you want your Christian business to reach more people online, keyword research is the key that unlocks the door. It’s all about finding the right words and phrases that your audience is typing into search engines, so you can make sure your website shows up when they’re looking. But, hey, not all keywords are created equal. Some are a total hit, and others, well… not so much. Here’s a guide to finding the best keywords for your faith-based audience, with some tips to make sure you’re on the right track.
1. Think Like Your Audience
Good keyword research starts with stepping into your audience’s shoes. What would they type into Google if they were looking for your services or products? It’s not always the fancy industry terms—you’ve got to think like a regular person.
Good Example: If you run a Christian counseling practice, think about phrases like “Christian therapy for anxiety” or “faith-based marriage counseling.”
Bad Example: Using terms like “counseling services in X city” without adding that faith-based angle. Sure, you’ll get some clicks, but you might miss those who are specifically looking for a Christian approach.
2. Use Long-Tail Keywords
Long-tail keywords are longer phrases that are super specific. They might not have as many searches as general terms, but they bring in people who know what they’re looking for. And those are often the best kind of visitors—people who are ready to take action.
Good Example: “Bible study groups for young adults in [city]” or “Christian financial planning tips.”
Bad Example: Just using “Bible study” or “financial planning.” You’ll be competing with way too many other sites, and it’s harder to stand out.
3. Look at What Your Competitors Are Doing
No need to reinvent the wheel—sometimes, you can learn a lot by checking out what similar businesses are doing. See what keywords they’re targeting and find out what’s working for them. Just don’t copy them outright—put your own spin on it.
Good Example: Use a tool like SEMrush or Ahrefs to see which keywords other Christian blogs or businesses in your niche are ranking for. Then, create content that offers even more value on those topics.
Bad Example: Copying their exact keywords without adding anything new or unique to the conversation. Google’s looking for fresh content, not a repeat.
4. Use Keyword Research Tools
If you’re just guessing which keywords to use, you’re missing out. Tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic can show you exactly what people are searching for. These tools can help you find related keywords you might not have thought of.
Good Example: Use Google Keyword Planner to find variations of “Christian leadership training” and see which phrases get the most searches.
Bad Example: Relying on your gut feeling alone. Sure, you might guess a few right, but why not use the data when it’s right there?
5. Focus on Local Keywords
If your Christian business serves a specific area, don’t forget to include location-based keywords. This is especially important if you run a church, Christian bookstore, or local counseling service.
Good Example: “Christian bookshop in [city]” or “faith-based addiction recovery in [region].”
Bad Example: Just using general terms like “Christian bookstore” without mentioning where you are. You might get visitors, but they won’t stick around if they can’t visit you in person.
6. Don’t Ignore Low-Competition Keywords
Sometimes, the best keywords aren’t the ones with the highest search volume. Low-competition keywords are easier to rank for, meaning you can actually get to that coveted first page of search results.
Good Example: If “Christian meditation techniques” is less competitive than “Christian meditation,” go for it! You’ll have a better chance of ranking.
Bad Example: Only targeting super popular keywords like “Bible verses” that have a ton of competition. It’s like trying to shout over a crowd—your voice gets lost.
7. Pay Attention to Search Intent
Search intent is all about figuring out what the person behind the search is really looking for. Are they looking for information, or are they ready to buy something? Matching your content to their intent is key to keeping them on your page.
Good Example: If someone’s searching “how to start a Christian business,” they probably want a guide or article. Write a blog post that answers their questions.
Bad Example: Sending someone who’s searching for “Christian business coaching prices” to a generic landing page without any pricing info. They’re looking for specifics—give them what they want.
8. Use Question-Based Keywords
People are always asking questions on Google, and you can answer them! Using question-based keywords is a great way to show up in search results, especially in those featured snippets (the little boxes that sometimes pop up with answers).
Good Example: “What does the Bible say about managing money?” or “How to find a Christian mentor?”
Bad Example: Only targeting keywords that are too vague, like “Christian money advice.” The more specific you are, the better.
9. Keep an Eye on Trends
What people search for changes over time, especially when new trends pop up. Keep up with what’s happening in your industry or community to find new keywords that might be gaining popularity.
Good Example: If a new Christian film or book is trending, like “reviews for [Christian movie title],” create content around it while it’s hot.
Bad Example: Sticking to the same keywords for years without ever checking if they’re still relevant. It’s like trying to sell flip phones in the age of smartphones.
10. Review and Refresh Regularly
Keyword research isn’t a one-time thing—it’s more like maintaining a garden. You’ve got to keep an eye on it and make updates when needed. Check which keywords are working and which ones aren’t, and adjust your content accordingly.
Good Example: Every few months, look at your website’s analytics to see which keywords are bringing in traffic. Tweak your pages to include any new terms you’ve discovered.
Bad Example: Setting your keywords once and never looking back. Trends change, search habits shift, and you need to stay on top of it.
Find the Right Keywords, Reach the Right People
When it comes to finding the best keywords, it’s all about knowing your audience and using a little strategy. By focusing on what your faith-based community is searching for, you can make sure your content reaches the people who are looking for exactly what you offer. And once you’ve got that dialed in, it’s like flipping on a light switch—your website will shine a little brighter in search results.
If you need help refining your keyword strategy or making sure you’re reaching the right audience, don’t hesitate to reach out. We’d love to walk alongside you as you grow your online presence and connect with more people who share your values. Just hit up our contact page, and let’s get started!
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