You put time and money into your website, but if Google isn’t sending you traffic, something is seriously off. The good news? Most SEO problems come down to a few simple mistakes that are totally fixable. If your site isn’t ranking as well as it should, chances are one of these issues is to blame.
1. Slow Page Speeds
People hate waiting, and so does Google. If your website takes forever to load, visitors bounce, and your rankings suffer. Slow page speeds are usually caused by oversized images, too many plugins, or bad hosting.
Quick Fix: Compress images, get rid of unnecessary plugins, and upgrade to faster web hosting. You can test your speed with Google’s PageSpeed Insights.
2. Broken Links
Clicking on a link that leads to a dead page is annoying, and Google isn’t a fan either. Broken links make your site look outdated and can hurt your rankings.
Quick Fix: Run a site audit using a tool like this free one from Web Merchants Direct and update or remove any dead links.
3. Missing or Duplicate Meta Tags
Meta titles and descriptions are like mini-ads for your site in search results. If you’re missing them or using the same ones on multiple pages, you’re missing out on valuable clicks.
Quick Fix: Go through your website and write unique, keyword-rich meta titles and descriptions for every page.
4. Outdated Content
Old content can make your business look inactive, and worse, it signals to Google that your site isn’t worth ranking. A blog post from 2018 might still be relevant, but if it references “current” trends from five years ago, it’s hurting you.
Quick Fix: Update old blog posts with fresh information, remove outdated references, and keep your website’s main pages current.
5. Not Mobile-Friendly
More than half of all website traffic comes from mobile devices, and if your site isn’t mobile-friendly, Google will push it to the bottom of search results. If visitors have to zoom in, scroll sideways, or deal with tiny buttons, they’re going to leave.
Quick Fix: Use Google’s Mobile-Friendly Test to check your site and make sure it’s responsive.
Final Thoughts
SEO mistakes can hold your business back, but they’re all fixable. If you don’t have time to tweak your site yourself, we can handle it for you. Our Pay-As-You-Grow SEO Plan helps businesses like yours stay optimized, updated, and ranking where they should be.
