SEO isn’t a one-and-done deal. Search engine algorithms change, websites get outdated, and rankings shift. If your Christian business website isn’t performing like it used to, it might be time for an SEO audit. But how do you know when your site needs a serious tune-up?
Signs Your Website Needs an SEO Audit
Not sure if your site is in trouble? Here are the biggest red flags that it’s time for an SEO overhaul.
1. Your Website Traffic is Dropping
If your site used to get steady traffic but now it’s declining, something’s off. A drop in organic visitors usually means Google doesn’t see your site as relevant anymore.
Common causes include outdated content, broken links, or changes to Google’s algorithm.
Solution: Run a free SEO audit to find out what’s hurting your rankings. You can check yours here: SEO Audit Tool
2. Your Rankings Have Tanked
Were you ranking on page one last year, but now you’re nowhere to be found? Losing rankings can mean your competitors have stepped up their SEO game while your site has stayed the same.
Solution: Refresh your content, optimize for new keywords, and make sure your website follows SEO best practices.
3. You Have Broken Links and Errors
Broken links send visitors to dead pages, making your site look outdated and unreliable. Even worse, Google penalizes sites with too many broken links.
Solution: Run a broken link check to find and fix dead pages before they hurt your rankings. Use this tool to check your site: Broken Link Checker
4. Your Website Loads Slowly
Speed matters. If your site takes too long to load, visitors will leave, and Google will push you down the rankings.
Solution: Compress images, use fast hosting, and remove unnecessary plugins. Need help optimizing images? Check out this guide: Image SEO Guide
5. Your Content is Outdated
Google loves fresh content. If your site hasn’t been updated in years, search engines may think it’s irrelevant.
Solution: Regularly update your website with new blog posts, service pages, and industry insights.
6. Your Competitors Are Outranking You
If similar businesses in your area are showing up higher in search results, they’re probably investing in SEO while your site stays the same.
Solution: Improve your on-page SEO, earn backlinks, and update your Google Business Profile to stay competitive.
What an SEO Audit Can Do for Your Business
An SEO audit uncovers the hidden issues holding your website back. It helps you:
- Identify and fix technical errors
- Improve search rankings with better content and keywords
- Optimize your site for speed and mobile performance
If you’re serious about getting more traffic, leads, and customers, an SEO audit is the first step. Not sure where to start? Get our free SEO guide here: Free SEO Guide
Ready to Get Your SEO Back on Track?
Ignoring SEO issues won’t make them go away. If your rankings are slipping, traffic is down, or your site feels outdated, it’s time for an audit.
We make it easy. Schedule a free, no-pressure call and let’s get your website performing the way it should.
