Your website is often the first impression potential customers have of your business. But if your site is outdated, slow, or difficult to navigate, it’s not just hurting user experience—it’s also hurting your SEO. Google favors well-structured, fast, and mobile-friendly websites, so if yours isn’t up to par, your rankings will suffer.
Not sure if your website is holding you back? Here are five signs it might be time for a redesign.
1. Your Website Isn’t Mobile-Friendly
More than half of all internet traffic comes from mobile devices, and Google ranks websites based on their mobile performance first. If your site is hard to navigate on a phone, slow to load, or requires users to zoom in to read text, it’s time for an upgrade.
Signs your website isn’t mobile-friendly:
- Text is too small to read without zooming
- Buttons and links are too close together
- Pages don’t resize properly on different screen sizes
All of the websites we build are in WordPress and fully mobile-friendly, ensuring your business ranks well and delivers a great experience on every device.
2. Your Website Loads Too Slowly
Google prioritizes fast-loading websites because users hate waiting. If your site takes more than a few seconds to load, visitors will leave, and your rankings will drop.
Common reasons for slow websites:
- Large, unoptimized images
- Poor-quality hosting
- Too many plugins or unnecessary scripts
Need help optimizing images? Check out this guide: Image SEO Guide
3. Your Website Has Outdated Design and Content
If your website looks like it was built 10 years ago, visitors may assume your business is outdated too. Google also prioritizes fresh, updated content, so if your site hasn’t been updated in years, your rankings could be suffering.
Here’s how to tell if your website needs an update:
- You haven’t added new content or blog posts in months
- Your website looks cluttered, with no clear call to action
- Your competitors have more modern, engaging websites
4. Your Site Has Broken Links and Errors
Nothing frustrates users (or Google) more than broken links and missing pages. If visitors click on links that lead to “404 Not Found” errors, they’re less likely to trust your business—and Google takes that into account when ranking your site.
Check your website for broken links here: Broken Link Checker
5. Your Website Isn’t Generating Leads
A website should do more than just look good—it should help you get more customers. If your site isn’t converting visitors into leads, something needs to change.
Reasons your website isn’t converting:
- Your call-to-action (CTA) isn’t clear or easy to find
- Your contact forms are too complicated or don’t work properly
- Your site doesn’t immediately communicate what you offer
Is It Time for a Website Redesign?
If your website is slow, outdated, or failing to bring in new customers, it’s time for an upgrade. A well-designed, SEO-optimized site can help your business rank higher, attract more visitors, and convert them into leads.
Let’s make sure your website is working for you, not against you. Schedule a free, no-pressure call and let’s discuss how we can improve your site’s performance.
